logoTry Persana

Underground Cellar - Company Overview, Founder, CEO, Funding & Investment Details

Complete information about Underground Cellar including founder details, CEO information, total funding raised, headquarters location, team size, and recent investment rounds.

Underground Cellar company logo

Upgrading Your Wine Experience

Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. The platform offers a unique experience by providing wine buyers with value through upgrades rather than discounts.

HeadquartersSan Francisco, CA, United States
Team size1-50
Founded2013

What is Underground Cellar? - Company Overview & Details

Underground Cellar is Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. The platform offers a unique experience by providing wine buyers with value through upgrades rather than discounts. Founded in 2013, the company is headquartered in San Francisco, CA, United States.

Who Founded Underground Cellar?

Underground Cellar was founded by Jeffrey Shaw.

Who are the Key Executives at Underground Cellar? - Leadership Team

Underground Cellar is led by experienced executives in key positions:

Chief Executive Officer (CEO) of Underground Cellar

Jeffrey ShawCEO

Chief Technology Officer (CTO) of Underground Cellar

Jeff HardyCTO

About Jeffrey Shaw - CEO of Underground Cellar

Jeffrey Shaw serves as the Chief Executive Officer of Underground Cellar, leading the company's strategic vision and operations. Connect with them on LinkedIn for professional insights.

Underground Cellar Company Details & Key Information

Where is Underground Cellar located?

Underground Cellar is headquartered in San Francisco, CA, United States.

How many employees does Underground Cellar have?

Underground Cellar has 1-50 employees.

When was Underground Cellar founded?

Underground Cellar was founded in 2013.

Underground Cellar Official Website

How much funding has Underground Cellar raised?

Underground Cellar has raised $12.5 Million across 1 funding rounds. The most recent funding was completed on 2021-06-15.

Funding Overview

Underground Cellar raised $12.5 million in Series A funding to enhance its gamified platform and expand its services.

$12.5 Million
Total Funding Raised
1
Funding Rounds
2021-06-15
Latest Round

Underground Cellar Funding History

Series A
2021-06-15
$12.5 Million

Who are the key investors in Underground Cellar?

Underground Cellar is backed by 3 key investors including Accomplice, Golden Ventures, Bling Capital. These investors focus on Technology, E-commerce, Venture Capital sectors.

Underground Cellar Investor Overview

3
Key Investors
3
Focus Areas
0
Notable Investments

Complete List of Underground Cellar Investors

Accomplice

Investment Focus
Technology
E-commerce

Golden Ventures

Investment Focus
Venture Capital

Bling Capital

Investment Focus
Technology

What sectors do Underground Cellar investors focus on?

The investors backing Underground Cellar primarily focus on Technology, E-commerce, Venture Capital sectors.

Technology
E-commerce
Venture Capital

Featured Investor: Accomplice

Accomplice

Notable Investments:

What are Underground Cellar's future plans?

Underground Cellar Continue to innovate in the wine e-commerce sector and expand the platform's features.

Underground Cellar Strategic Outlook

Strategic Focus
Defined
0
Key Challenges
2
Growth Opportunities

What opportunities does Underground Cellar have?

Underground Cellar has identified 2 key opportunities for growth and market expansion.

Growth Opportunities for Underground Cellar

1

Growth in online wine sales

2

Increasing consumer demand for unique shopping experiences

Underground Cellar Strategic Position Summary

Growth Potential

The company has identified 2 key opportunities for expansion and growth.

What are the latest news about Underground Cellar?

Underground Cellar has 2 recent news updates covering key business developments and market activities.

Underground Cellar News Overview

2
Recent Articles
Active
Media Coverage
2024-11-29
Latest Update

What is Underground Cellar in the news for?

Underground Cellar is currently featured in news for Underground Cellar launched gaming element for wine buyers on Jan 1st '21. and other significant business developments.

Recent News Articles About Underground Cellar

Article 1
2024-11-29

Underground Cellar launched gaming element for wine buyers on Jan 1st '21.

In 2021, Californian e-commerce platform Underground Cellar introduced a new gaming element for its wine buyers.

thedrinksbusiness.com
Read News
Article 2
2021-06-14

Underground Cellar received financing of $12.5M in Series A on Jun 15th '21.

Underground Cellar announced it has raised $12.5M to complete its Series A just as its millionth bottle of wine is sold.

businesswire.com
Read News

Underground Cellar FAQ - Frequently Asked Questions About Founder, CEO, Funding & Company Details

Find answers to the most common questions about Underground Cellar including information about founders, CEO, funding history, investors, headquarters location, and company details. 18 frequently asked questions covering key information about the company.

Underground Cellar Questions & Answers - Company Information

Q1

What is Underground Cellar?

Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. The platform offers a unique experience by providing wine buyers with value through upgrades rather than discounts.

Q2

Who founded Underground Cellar?

Underground Cellar was founded by Jeffrey Shaw.

Q3

Who is the CEO of Underground Cellar?

The CEO of Underground Cellar is Jeffrey Shaw. You can find more information about them on their LinkedIn profile.

Q4

How much funding has Underground Cellar raised?

Underground Cellar has raised a total of $$12.5 Million across 1 funding rounds. The most recent funding was completed on 2021-06-15.

Q5

Who are the investors in Underground Cellar?

Underground Cellar's key investors include Accomplice, Golden Ventures, Bling Capital.

Q6

Where is Underground Cellar headquartered?

Underground Cellar is headquartered in San Francisco, CA, United States.

Q7

When was Underground Cellar founded?

Underground Cellar was founded in 2013.

Q8

How many employees does Underground Cellar have?

Underground Cellar has 1-50 employees.

Q9

What is Underground Cellar's official website?

You can visit Underground Cellar's official website at https://www.undergroundcellar.com.

Q10

What was Underground Cellar's latest funding round?

Underground Cellar's latest funding round was a Series A round of $$12.5 Million completed on 2021-06-15.

Q11

Who is founder?

Jeffrey Shaw

Q12

Who is cto?

Jeff Hardy

Q13

What does the company do?

Underground Cellar is a leading wine e-commerce company reimagining how consumers discover and buy wine through gamification.

Q14

How much funding?

$12.5 Million

Q15

Latest funding date?

2021-06-15

Q16

Who are the investors?

Accomplice Golden Ventures Bling Capital

Q17

What are the opportunities?

Growth in online wine sales Increasing consumer demand for unique shopping experiences

Q18

Latest news?

In 2021, Californian e-commerce platform Underground Cellar introduced a new gaming element for its wine buyers. Underground Cellar announced it has raised $12.5M to complete its Series A just as its millionth bottle of wine is sold.

More Information About Underground Cellar

For additional details about Underground Cellar, including the latest news, funding updates, and company developments, explore our comprehensive company database. Find information about startup funding, company valuations, executive leadership, and business intelligence data.